HS Athlete Services

When you sign with The Eight Eighteen Agency for NIL representation, you are automatically enrolled in our Next Play Program. This gives you full access to our recruiting, brand development, and business preparation services.

The Next Play Program

Every game has a next play. Every athlete has a next play in life.

Just like in sports, every game has a next play. Every athlete has a next play in life. At The Eight Eighteen Agency, we call that a new beginning.

The Next Play Program is designed to prepare high school athletes and their families for what is next, whether that is understanding how eligibility and recruiting really work, getting on the recruiting scene, earning a college scholarship, learning how NIL works, securing NIL opportunities, or building a personal brand that lasts beyond the game.

We teach high school athletes and their families how to protect their name, image, and likeness, develop their brand, and navigate the business side of sports so they can step confidently into every new beginning. Because the next play is not just about the field, it is about your future.

Eligibility & Recruiting Education

Understanding NCAA, NAIA, and high school association rules.
Knowing what it takes to stay academically and athletically eligible.
Learning how the recruiting process really works and how to stand out.

NIL Awareness & Protection

Breaking down Name, Image, and Likeness rights.
Teaching how to recognize a fair deal and avoid predatory contracts.
Ensuring all NIL activity complies with state and school rules.

Brand Development & Ownership

Creating a professional image that reflects the athlete’s values and goals.
Securing intellectual property and personal brand identity.
Starting the trademark process when applicable to protect the brand.

Business & Financial Foundations

Connecting families with NIL-experienced CPAs for tax planning.

Recruiting Tools & Strategies

Building a coach-ready athlete profile with academic, athletic, and character details.
Crafting highlight reels that get noticed.
Providing communication templates to reach and follow up with coaches.

Parent Involvement & Guidance

Equipping parents to support their athlete without overstepping.
Helping families set realistic goals and timelines.
Offering ongoing resources, workshops, and mentorship opportunities.

Why Parents Choose The Eight Eighteen Agency

Proven Track Record — Over $3 million negotiated in NIL deals for student-athletes.
Opportunity Builders — A history of helping athletes jump start opportunities through exposure, branding, and recruiting strategies.
Eligibility Support — Expertise in helping students understand and maintain NCAA, NAIA, and high school eligibility requirements.
Community Impact — More than 2000 families served through camps, clinics, and educational events.
Faith & Integrity — Rooted in Deuteronomy 8:18, we focus on breaking cycles, building legacies, and protecting futures.

Get in Touch

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